A unique shaving subscription service that captures and up-cycles your disposable razors into a reusable one to show you the potential of your waste.

Existing packaging was modified to create a way to recycle within the bathroom without the need for a special bin. Disassembling the razor heads from the handles meant that far more razors could be stored within one container.

Razors have fallen victim to gender specific marketing, where female razors are pink and overpriced, and male razors look like a Formula 1 car. At LOOP, the razor has no gender.

The design has been optimised to fit a variety of hands and accomplish performance with an aesthetic that is interesting to all. Market research showed razors were over-packaged and used excess material in the replaceable blade cartridges. The razor head has been redesigned to allow us to save material on the disposable element. The head works on a simple friction fit, which makes changing blades effortless.